There are also endless band options, from the low-end nylon and sport bands to high-end Milanese Loops and leather bands. With the Series 3, you can get the LTE in the whole range, but non-LTE only comes in aluminium.

You have two different case sizes (38mm and 42mm), three different materials (aluminum, stainless steel and ceramic) and a whole lot of different colours. Variety is the spice of life with the Apple Watch, and nothing has changed with Series 3. It's nowhere near as nice as some of the Android Wear smartwatches such as the Michael Kors Grayson, or hybrids like the Fossil Q Accomplice, but it still has less of a tech-on-the-wrist look than the Ionic. Despite a design that's nearly three years old, the Watch is easier on the eyes. However, in the looks department, it still doesn't measure up to the Apple Watch. There are two-toned breathable sport bands for purchase in three colour variations, as well as handcrafted Horween leather bands in midnight blue and cognac. But in case you're not down with stock bands, you'll also be able to purchase some nice accessories. You'll get the Ionic in three flavours: a silver watch case with a blue/grey band, a graphite grey case with a charcoal band and a 'blue orange' case with a slate blue band. You can use the display to touch your way around Fitbit OS, but if your hands are wet or if you're in the water you may have an easier way around with some tactility.Īnd speaking of that display – it's pretty good, with excellent clarity in both low light and glaring sunshine. Like the Blaze, there are three buttons on display here. You've got GPS, NFC, enough battery for four or five days of life and multiple sensors in a 50m waterproof square. On the other hand, the Ionic is impressive in how it crams a whole bunch of technology into a slim, lightweight case. The Ionic keeps the Blaze's angular look, and while we found it grew on us during testing, it's sure to put a lot of people off. It's not absurdly ugly, it won't burn your eyes off, but smartwatches have come a long way in design since the Blaze first debuted. There's no way to get around it – the Fitbit Ionic is ugly.

Fitbit ionic smart watch